OUR STANDARDS

We believe standards should be clear.
Defined.
Measurable.

These are ours.

MATERIALS

Each pair is made from:

80% GOTS-certified organic cotton

10% elastane for structure and shape retention

10% additional fibres required for durability

We use elastane intentionally.
Without it, the sock loses its shape and durability.

We do not use recycled fibres in this collection.
We prioritise structural integrity over mixed blends.

Cotton is sourced and grown in Turkey.

DURABILITY

A product that wears out quickly is not sustainable.

Each pair:

Features reinforced heel and toe

Weighs 45 grams for balanced structure

Is built to withstand 100+ washes without losing shape

We design for long-term use, not seasonal rotation.

PRODUCTION

Designed in Sweden.
Ethically produced in a family-run factory in Turkey.

Production runs are limited to 100 pairs per design.

We do not currently have full transparency on the factory’s energy source.
This is an area we are working to understand better.

We choose production partners based on:

Fair labour conditions

Long-term relationships

Small-scale precision manufacturing

We do not optimise for maximum margin.
We pay for certified cotton and fair labour.

PACKAGING

All primary packaging is plastic-free and recyclable.

Orders are shipped using recycled packing materials.

Delivery within Sweden is handled via PostNord.

We avoid unnecessary inserts and excess material.

SCALE & DISCIPLINE

Growth should not compromise standards.

We:

Produce in small batches

Avoid overproduction

Release intentionally

We prefer controlled production over aggressive expansion.

WHAT WE ARE IMPROVING

Transparency is ongoing.

We are currently working to:

Gain clearer visibility into factory energy sourcing

Document the supply chain impact more precisely

Publish measurable annual reporting

Standards evolve.
We update this page as we improve.

OUR PRINCIPLE

No noise. Just standards.