Sustainable, Ethical Socks with Bold Design

Kind Socks was born in a laundromat.

One sock. No pair. That’s how it started — Stephen (our founder) sitting on the floor, surrounded by mismatched, overwashed, fast fashion socks that didn’t hold up and didn’t mean anything.

So he made something better.

Kind Socks is a slow fashion sock brand built on rebellion through softness.
We craft sustainably sourced, ethically made socks that feel good, do good, and look even better—all bold, all purposeful, with no empty branding or fake greenwashing.

Every pair is stitched with The Gentle Flame, our mark of quiet strength.

We launched on Kickstarter and built from the ground up with no big investors. No shortcuts. Just a mission: to make socks that stand for something. Made with GOTS-certified organic cotton. Designed in Sweden. Worn everywhere.

We give back to communities through donations to organisations like The Connections and Hope Worldwide Sweden. But this isn’t charity. It’s a responsibility. Fashion should do better. And so should we.

Wear Kind Socks if you care about:

-Sustainable socks made from organic cotton

-ethical socks with soul

-bold design that means something

-Supporting slow fashion and better futures

Thanks for being here. We’re not trying to change the world with socks. Just your drawer. And maybe your day.

— Stephen Steele
Founder, Kind Socks